Overview

Sage Accpac CRM is an integrated sales, marketing, customer
support and call center automation solution. Sage Accpac CRM
is completely Internet and WAP enabled, providing users access
anytime, anywhere via a Web browser or wireless device, such as
a PocketPC or WAP enabled mobile phone.
Sage Accpac CRM
integrates "out-of-the-box" with the
ACCPAC
Advantage Series 5.x (a.k.a. Sage ACCPAC ERP) and
ACCPAC Pro
Series 7.x accounting systems
providing authorized Sage Accpac CRM
users efficient access to vital customer, partner and related
transactional data.
Full integration with other
business-critical solutions you use every day, such as Microsoft
Outlook and Lotus Notes, as well as proprietary and other third
party systems ensure that CRM is a complete portal to all
the data and applications you count on to help you manage your
business.
Sage ACCPAC CRM is
available as a hosted or locally installed solution.
CRM And The
Customer Experience
In today’s highly competitive global marketplace, customer
loyalty is a key element of business success. Businesses looking
to increase profitability must focus on increasing customer
satisfaction and retention while reducing unnecessary expenses.

The challenge lies in building
and retaining customer loyalty in the modern economy, where
shopping around has never been so fast and easy. The Internet
allows companies to keep customers’ more informed, resulting in
increased expectation levels, making it far more difficult to
keep them loyal. Previously, companies with deep pockets held a
decisive business advantage with the ability to reach more
people at greater distances, and at reduced costs. The Internet,
and other dramatic technological breakthroughs have created
opportunities for small and mid-market businesses to reach out
to those same prospects. Companies today must find creative ways
to increase customer satisfaction, and the value of the
relationship they provide to the client without increasing
costs.
Truly customer-centric
organizations attempt to ensure that customers have a
consistent, satisfying, and personalized experience when
interacting with the organization. Regardless of whether they
are dealing with representatives from sales, customer care,
support, or how they choose to interact with you- face-to-face,
by phone, or online through
the web or email. Further complicating this business practice is
that the tremendous information gathered by modern organizations
is scattered across multiple databases in different internal
functional organizations such as marketing, customer support,
sales, accounting and operations. As a result, most
organizations have large quantities of information gathered, but
its value is only minimally realized because employees don’t
have access to all the information needed to provide superior
service. ACCPAC CRM, part of the ACCPAC suite of end-to-end
e-business management solutions, provides small and medium sized
businesses a single portal to all customer information in a
single place, while making the information easily accessible to
everyone who requires access from the desktop, the Internet, or
wireless device. ACCPAC CRM ensures that customers will have a
personalized, consistent, and satisfying experience in every
contact they have with the company-regardless of where they
touch the company or what means of communication they use.

The result is increased
customer satisfaction, loyalty and dramatic
increases in organizational efficiency, resulting in higher
revenues and lower costs. |