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Why CRM is Important for Marketing
Why CRM is Important for Marketing

Why CRM is Important for Marketing

CRM and big data are integral part of marketing.  By collecting data from server logs, social media, businesses can generate more leads, retain existing clients and improve their customer service processes. Big data enhances the features and functionalities of CRM systems by providing timely accurate information.

Big data is collected from social media platforms, sensor networks, web clickstreams, mobile apps and computer logs, providing insights into the feelings and thoughts of consumers. Companies sometimes have difficulty with the volume of information that big data provides. Once businesses figured out basics, the relationship between CRM solutions and big data should be a valuable.

Big Data Improves Analysis

One advantage of collecting big data is customer segmenting. Big data segments clients according to their interests, and purchasing habits, leading to powerful marketing data. With customer segmenting, companies can identify customer trends and use this information to promote campaigns. Big data makes it easier for marketers to predict the needs of the customers, and boost sales. Data insights provide companies to create a predictive modeling in marketing. Companies predict customer actions based on past behavior -- by finding patterns and sales opportunities.

 Big Data Technology Can Streamline CRM Processes

IT professionals will likely have to grapple with a complex CRM system that incorporates data from a number of sources before big-data technology can provide valuable analysis. But once everything is up and running, big data can make CRM processes more efficient, especially when all information is accessible from one system. Sales teams can target prospects and generate leads in a quicker time frame while customer service staff has more information at their fingertips when engaging with customers. Company representatives will have access to more data -- like previous interactions and demographic information -- when a customer makes contact by phone, enabling representatives to deliver world-class service.

 Big Data Produces Better Metrics

Big-data technology is so useful because it provides companies with accurate performance metrics that can benefit their brands. Marketing campaigns become easier to manage, and companies can make better decisions as a result. Marketers can identify which parts of their campaigns are working -- and which are not -- based on a wider pool of data, allowing them to calculate the return on their investments.

 Find out What Consumers Really Think

One of the selling points of big-data technology is the ability to integrate social media data with Customer Relations Management systems, giving marketers an insight into how their brand is perceived on Facebook, Twitter and the like. Companies can use this data to ascertain customer sentiment and make changes to their customer service or marketing processes in light of negative feedback. Fusing social media data with a CRM system can be a powerful weapon for any brand that wants to retain customers because companies can collect data from social platforms for more effective marketing.


Big-data technology comes with far-reaching benefits for companies of all sizes. Not only will brands have access to more data than ever before, but they will also be able to communicate with their customers more effectively, monitor marketing campaigns better and generate more leads. The amount of data provided -- whether it's from computer logs, software or mobile apps -- can be overwhelming to begin with. But once IT professionals have fine-tuned CRM processes, organizations can revolutionize the way they market their brands and communicate with customers.

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