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CRM Features and Impacts on Businesses
CRM Features and Impacts on Businesses

CRM Features and Impacts on Businesses

CRM has been known as the software that increases productivity in sales teams. By implementing a Customer Relation Management system businesses will experience an increase in their sales by over 20 percent.

However, some businesses face adoption resistance due to sales professionals who insist the CRM is out of date. If your CRM is stuck in the last century or confined to desktop-only access--you can achieve further benefits with the right add-ons and features.

Nucleus Research has found that social and mobile capabilities further increase CRM-driven productivity a staggering 26 percent. For brands that are hoping to increase sales productivity and satisfaction, some of the latest Customer Relation Management features can yield a revolutionary advantage. Join us as we review some of the latest CRM features and their potential impact on your organization.

Email Integration

Integrating your email with CRM can yield an outstanding amount of new efficiency by allowing unprecedented oversight into prospect behavior. Your sales team can understand the leads in different ways.  Your marketing department will find out the customers who are engaging in your emails and focus the attention on prospects who are actively researching your products. Email marketing experts have found out that companies who are looking for email integration with their CRM can achieve the following benefits:

 ROI tracking for marketing and sales efforts

 Improved data insights to achieve customer satisfaction and retention

 Automated data-sharing between marketing and sales

More sophisticated contact segmentation for sales and marketing

Automation in marketing, sales, administrative tasks

Note Taking

By selecting a CRM with a robust, easy-to-use note-taking capability or integrating a popular notes platform with your CRM, you can achieve improved information-tracking throughout the enterprise. With mobile integration, you can ensure your sales teams' thoughts from home or on the road are automatically synced across your platform. Depending on the platform you select, you can benefit significantly from voice capture, voice-to-text capture, Web screen shots or other information-gathering tools that ensure a sales representative is never too busy to enhance a prospect's profile.


Collaborative CRM is an inherently customer-facing concept. It's the idea of integrating internal systems to ensure sales and customer service representatives have access to all the information necessary to provide total customer support at any time. However, as the Straight Marketing team highlights, it's also a powerful strategy for increasing profitability and revenue.

By linking your, invoicing, billing, marketing and advertising systems with your Customer Relations Management systems, your employees will gain total oversight into your customer's journey and status as clients. This can significantly enhance data quality within your CRM, allowing your employees the best potential for data-driven decision making. Perhaps best of all, integration with modern CRM systems is typically simpler than attempting to integrate the legacy systems of the past.


Modern communication features and add-ons for CRM solutions significantly enhance this technology's mission, which is to operate as a definitive database for capturing customer communications. It's now simple, or even automated, to set your CRM to automatically capture emails, text messages, instant messages and verifies auto-populated data in your customer database.

Businesses that implement CRM are often hoping to achieve significant gains in customer oversight and data quality. By making it easy and automated to capture customer communications across platforms, you can ensure your client insights are always complete, up-to-date and primed for effective internal and external communications.


Mobile and cloud-based CRM solutions available to modern organizations, no sales team should ever have to suffer a solution that is out-of-date. With an upgrade to a modern technology and the right add-on features, you can realize your goals of improved oversight, better data quality and the right information to serve your customers.

For more information please contact us.


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