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Empowering your Small Business with Integrated ERP and CRM
Empowering your Small Business with Integrated ERP and CRM

Empowering your Small Business with Integrated ERP and CRM

Many companies around the world are trying to improve their productivity and increase sales with modest sales and marketing budgets. The truth is that in most cases, with every marketing dollar spent, return on investment is unknown due to the many different variables involved. Your company may be in a geographical location of where there are many similar businesses operating and you therefore face fierce competition and have to have a large marketing budget. Despite the budget your business also has to try out different marketing strategies until you get the success you are looking for, and that enables you to grow.

For small to medium size businesses, your executives want to know the facts and they would like to forecast revenue and growth based on those details with unknown parameters. Your management team also want to get the most out of your labour force. So how do all these small to medium size companies can stay in business, grow and increase shareholders investments?

The good news is you are not alone. In Canada many business are small to medium sized companies. They all have the same business problems as you would be trying to solve.

In 2012, over 7.7 million employees, or 69.7 percent of the total private labour force, worked for small businesses and 2.2 million employees, or 20.2 percent of the labour force, worked for medium-sized businesses in Canada. In total, SMEs employed about 10 million individuals, or 89.9 percent of employees (Figure 1).


A perfect CRM and ERP software solution integrated with your current technology can solve many of your business problems by automating your business operations, increasing the effectiveness of your sales teams, creating targeted marketing campaigns, providing real time data on your sales prospects and customers information, collecting valuable customer data insights, reducing unnecessary administrative and paper work of your labour force across your entire organization and much more.

Many business are looking into software solutions to solve their business problems. The below projections of spending in technology demonstrate the fact that business rely on technology to continue their operations. Gartner says global IT spending will reach $3.5 trillion in 2017.

Most of the growth is driven by growth in software and IT services revenue, worldwide IT spending is forecast to reach $3.5 trillion in 2017, up 2.9 percent from 2016 estimated spending of $3.4 trillion, according to the latest forecast by Gartner, Inc. Below is the chart created by Gartner research.


Table 1. Worldwide IT Spending Forecast (Billions of U.S. Dollars)

2016 Spending

2016 Growth (%)

2017 Spending

2017 Growth (%)

Data Center Systems















IT Services





Communications Services





Overall IT





Source: Gartner (October 2016)


Most of the spending is in software. This proves that organizations find the solutions in their challenges by investing in technology.

With a fully integrated Sage CRM and ERP you can achieve below successes:

  • With a cohesive sales strategy, business can increase revenue as much as 41% per sales person. With Sage CRM your business will have right sales metrics and easily identify problems.
  • Sage CRM will shorten the sales cycle by as much as 24%.
  • With Sage CRM and ERP your business will have accurate and real time finance, customer, sales, and marketing information. This will grow your business 35% faster than other companies with poor data and customer information
  • With Sage CRM, you can create a formal customer retention strategy and a formal work flow to reinforce that strategy, which will increase customer retention as much as 27%.
  • With Sage CRM you can increase collaboration between sales and marketing departments and therefore decrease marketing and sales budgets by 23%.

Where do you want your business to be in this growing and competitive business environment? Looking at all growth in software technology, wouldn’t you like your company to benefit from Sage CRM and ERP software solutions?

I would like to finish this blog with an example of recent business news about Nokia being taken over by Microsoft. Nokia CEO ended his speech by saying this “We didn’t do anything wrong, but somehow we lost”.  The advantage you had yesterday will be replaced by the trends of tomorrow. You don’t have to do anything wrong, as long as your competitions catch the wave and do it right , you can lose out and fail.

 We can help you with your business. Please contact us for more information on our services and products at 204.480 9772.



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